Social Media
Social media has changed our culture in a big way. Yes, of course everyone is staring at their phones as they walk. Yes, of course people are paying more attention to digital conversation over the actual conversation happening. Yes, of course more people are aware of what's going on in Kim Kardashian's life than what's going on in their own country. But what I'm talking about is how social media has influenced society through commercialism. It's changed marketing tactics for so many companies and encouraged a materialistic society more than ever.
If you think about it, the amount of influencers that sell us products on any given day, you would see that my assumption of how this form of mass media influenced society is correct. " Influencers are the golden children of marketing strategies right now" (Weinswig, 2016). Go look in your pantry, your makeup bag, your closet, your car...is there anything in there purchased because someone you admire and respect on social media touted just how awesome it was. I'm guilty of that. I could show you at least a dozen things in my home I've purchased because I've been influenced.
The ability to connect on a more personal level comes from the evolving technology. It feels like these influencers are your friends because you know them and you know their lives. How often are they instagramming and "storying" about their lives. The constant presence of technology opens the door for what feels like a more personal connection. "Influencers are always up to date with their niche, therefore they are the most reliable source of trends, plus they’re usually open to a debate with also provides additional value"(Tom, n.d.). So it's no longer keeping up with the Jones's. It's keeping up with influencers. You feel compelled to buy what they're advertising because you want that glamorous life their showing you.
References:
Tom. (n.d.). How to Keep Up with Trends By Following Influencers. Retrieved January 12, 2018, from https://brand24.com/blog/how-to-keep-up-with-trends-by-following-influencers/
Weinswig, D. (2016, October 05). Influencers Are The New Brands. Retrieved January 12, 2018, from https://www.forbes.com/sites/deborahweinswig/2016/10/05/influencers-are-the-new-brands/#61b3ad467919
If you think about it, the amount of influencers that sell us products on any given day, you would see that my assumption of how this form of mass media influenced society is correct. " Influencers are the golden children of marketing strategies right now" (Weinswig, 2016). Go look in your pantry, your makeup bag, your closet, your car...is there anything in there purchased because someone you admire and respect on social media touted just how awesome it was. I'm guilty of that. I could show you at least a dozen things in my home I've purchased because I've been influenced.
The ability to connect on a more personal level comes from the evolving technology. It feels like these influencers are your friends because you know them and you know their lives. How often are they instagramming and "storying" about their lives. The constant presence of technology opens the door for what feels like a more personal connection. "Influencers are always up to date with their niche, therefore they are the most reliable source of trends, plus they’re usually open to a debate with also provides additional value"(Tom, n.d.). So it's no longer keeping up with the Jones's. It's keeping up with influencers. You feel compelled to buy what they're advertising because you want that glamorous life their showing you.
References:
Tom. (n.d.). How to Keep Up with Trends By Following Influencers. Retrieved January 12, 2018, from https://brand24.com/blog/how-to-keep-up-with-trends-by-following-influencers/
Weinswig, D. (2016, October 05). Influencers Are The New Brands. Retrieved January 12, 2018, from https://www.forbes.com/sites/deborahweinswig/2016/10/05/influencers-are-the-new-brands/#61b3ad467919
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